To sustain your passion for photography as a freelancer, you need to be able to market your body of work portfolio. Learning how to make that perfect pitch is an essential skill that you need to develop to succeed in this business. I noticed that a lot of photographers often talk more about themselves and fail to recognize what the client’s need to know. If you find yourself in this similar situation, here are some of the ways of pitching photography service to your clients. If you have additional advice to add on, leave a comment for all of us to enjoy. Remember that people compare similarities, but BUY the differences.
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1. Make an impression.
Highlight your skills as a photographer when you are pitching your service. Let your client know about you and your work. If you have a website, do update it regularly. Show them that hiring you as the photographer is the solution, not the photography.
2. Let your portfolio do the talking.
Show off your bodies of work in a way that offers a focused vision to clients. Showcase your strength. Sell your talents accordingly. We made a previous article about How-To: Portfolio Presentation for Photographers. You might want to read it to learn more.
3. Do your research.
Find out how print publications and galleries operate. Let your potential client know how you can help attain their goals and solve their problem by considering their market, competitors, and customers. When you pitch, try to make it noticeable and clear.
4. Stick to the budget.
Pitching allows you to get the best work with the best rate. Sell them your stories. Make them want your photography services. Never devalue your work nor agree to a budget you know unsatisfactory.
5. Experiment with other options.
Study and emphasize the main conditions of the brief and stick to them. Try out other parts yet still deliver the needed requirements. Impart as many options and examples as possible.
6. Be friendly and enthusiastic.
Keep up good relationships even if you don’t get the job. Personal recommendation go a long way when determining who wins a pitch. Your contacts are perhaps your most important asset. Through your contacts, there is a sense of acceptance from referred clients because you’re being recommended by a friend.
7. Be professional and on time.
Let them know honestly if you can hit a targeted deadline. Don’t promise if you cannot meet it. Lateness can make a bad impression of you.
8. Be flexible.
There’s no such thing as “one size fits all” in photography, but you should learn to be flexible. Almost everything has been done in photography. What you bring to a project makes the difference. Your portfolio should show that you have the all-around skills required.
9. Add a call to action always.
Give your business card when meeting them in person. Affix a signature connecting them to your website when sending emails.
10. Following up.
Send a follow-up email if they haven’t responded yet after a few days. If you tried to follow-up for the third time and did not get a reply, maybe the client is not yet interested to get your service or simply they are not the clients you would want to work with.
Further Readings And Resources
1. Awesome Business Card for Photographers: The Essentials
2. 70 Logo Designs For Photographers And The Benefits It Bring
3. Global Differences in Photography Prices
4. Lead image via Studio d’Xavier